What Does Dr Peter Polack Say About Ophthalmology Marketing in His Book?
Peter J. Polack, MD, is a board-certified ophthalmologist who specializes in laser refractive and cataract surgery. He is also the founder of Emedikon, a venture marketing firm that helps medical practices enhance their marketing strategies using his proprietary Polack Practice Marketing Protocol™. As the son of a well-known ophthalmologist, Dr. Polack has a firsthand understanding